Google Ads contextual advertising services

The cost of managing advertising campaigns depends on the scope of work (the number of products or services on your website), the topic, the region, and your goals and objectives. The average cost for most of our projects is $300. The price is fixed and agreed upon before the start of the work, during the contract signing stage. Even if the advertising campaign budget increases tenfold, the management cost will remain the same.

Before launching a campaign, the PPC specialists at Intent Solutions follow these stages: Conduct comprehensive research of the client’s website audience and competitors; Connect and configure analytics systems and additional tools such as Hotjar, Call tracking, and online chat; Optimize the content and interface of landing pages and check site responsiveness to increase conversion from advertising traffic; Build a database of keywords, cluster them, and assign them to relevant landing pages; Create ad copies and configure targeting settings in the advertiser’s account; Launch the campaign. After launching a Google Ads campaign, we monitor user search queries daily, and analyze results weekly, running A/B tests to increase ad effectiveness.

The first results — impressions, video views, product views, website clicks, or conversions — can appear on the very first day of the campaign launch. It all depends on your niche popularity, ad display schedule, targeting efficiency, and optimization quality. This is the main advantage of paid advertising tools in digital marketing.

An advertising campaign cannot be compared to purchasing a one-time effective tool. Promotion is not a single action — it’s an ongoing process that ensures business success and growth. Even a professionally set-up campaign requires continuous management and optimization from the moment of launch. A one-time campaign will quickly lose its relevance: non-target traffic will appear, leads will drop, and competitors’ activity will increase. While we understand your wish to save money, in this case, such “savings” will lead to wasting your advertising budget. To prevent that, Google Ads campaigns require regular adjustments and optimization.

High competition. Since Google Ads is the most popular advertising platform in the world, it’s used by an enormous number of advertisers. Therefore, competition — especially in popular niches — can be intense. Because Ads operates on an auction model (the higher the bid, the more clicks), high competition increases the cost per click, making advertising potentially expensive. However, our team knows how to optimize your budget efficiently without compromising campaign quality — and we’ll apply that expertise to your project!

Your ads for products and services are shown only to people who are genuinely interested right now. This is the key difference between contextual and targeted advertising. As a result, conversion rates are higher, and Google Ads costs pay off completely. Thanks to proper optimization, you won’t waste money promoting irrelevant or non-converting keywords.

As long as the advertising campaign is active, there will be a steady flow of new clients. Therefore, it’s more convenient to calculate your Google Ads budget on a monthly basis. The amount is determined by our specialists when planning your campaigns using the Google Keyword Planner, based on your financial capabilities and goals. The first month is considered a test period, so you can stop using Google Ads at any time if needed.

We’ll explain the advertising strategy in detail before the campaign launch. Your dedicated manager will always stay in touch via Viber, Telegram, or WhatsApp, promptly responding to your messages, making edits, and handling urgent tasks. We also provide monthly calls and detailed reports on all completed work. Of course, communication preferences are individual — just let us know what’s most convenient for you.

Targeted advertising is shown to users who match the profile of your target audience, while contextual advertising reaches those who are actively searching for similar products or services right now. That’s the main distinction between the two: Targeted ads create demand by showing offers to potentially interested users (e.g., parents of children under 3 might see ads for educational toys and baby products). Contextual ads respond to existing demand — for example, if someone searches for “buy a refrigerator” on Google, they’ll see all current offers for refrigerators and freezers.

Ideally, it’s best to combine both approaches. The main difference lies in their targeting principles: Targeted advertising focuses on specific users; Contextual advertising focuses on specific search queries. Targeted ads reach people who fit your audience profile, while contextual ads reach those who are already looking for your products or services. Together, they create a powerful marketing mix that helps attract new leads at different stages of the customer journey.